Planning Engine
Brand Plan — 300+ Families
Quarterly Cases by Brand
Bud Light
142K
Michelob Ultra
98K
Modelo Especial
115K
Shiner Spirits
19K
Athletic Brewing
12K
Casa Azul Tequila
0
Stella Artois
85K
Cutwater Spirits
8,500
ZOA Energy
6,000
Karbach Brewing
11K
Kona Big Wave
42K
Topo Chico Hard Seltzer
28K
AI Planning Insights
📈Modelo growth +14% YoY in Dallas on-prem — increase route allocation by 2 stops
🚀Casa Azul comparable: map to Shiner Spirits route overlap for launch targeting
⚠️Fort Worth off-prem underpenetrated on Emerging tier — 23% gap vs Dallas mix
💰Revenue-weighted mix: shift 8% Core → Emerging lifts blended GP by $0.04/case
Brand Mix
Dallas
305,900
8 routes · 2,910 accounts
Fort Worth
275,900
8 routes · 2,781 accounts
Laredo
112,200
8 routes · 1,772 accounts · MONTHLY