Manager Control Layer
“Finish Strong” Kicker Modeling
Simulate a mid-quarter kicker, see financial impact instantly, launch same day.
KICKER: Shiner Spirits Bonus · Aug 1 – Sep 30
Mechanic
$2.50/case bonus on Shiner Spirits above 80% route target
Eligible Routes
All 12 routes — Dallas, Fort Worth, Laredo
Max Exposure
$46K
Expected Cost
$31K
at 72% participation
Revenue Lift
$118K
projected incremental
Margin Impact
+1.2%
blended GP lift
Kicker Projection — With vs Without
TOP BENEFICIARIES
DAL-04 · M. Davis$520
DAL-01 · J. Martinez$480
FTW-01 · S. Wilson$390
FUNDING SOURCE
Supplier co-investment: 60% ($18.6K)
Distributor margin pool: 40% ($12.4K)
Net cost to Andrews after lift: $0 (margin positive)
Distributor margin pool: 40% ($12.4K)
Net cost to Andrews after lift: $0 (margin positive)